SEIB Insurance Brokers was presented with the Marketing & Customer Engagement Award at the UK Brokers Awards which took place at the Vox Conference Centre in Birmingham earlier this month.

The award recognised SEIB’s response to horse owners’ needs during the current cost-of-living crisis by creating SEIB Core Horse Insurance, an affordable, accidental external injury-only policy.

SEIB Core Horse Insurance was created after SEIB, sponsors of the main arena at Your Horse Live, conducted a national survey on equine costs which highlighted the need for an accessible policy which suited those horse owners on a budget.

The policy has premiums which cost under £10 a month and can be accessed via a simple online system.

“Our focus has always been on delivering what customers truly need, and the feedback from the equestrian community was clear. Horse owners needed a more affordable option, without compromising on essential cover,” said Katie Oswald, head of marketing.

“SEIB Core is a direct result of listening to their concerns, and we are incredibly proud to see it recognised with this award.”

SEIB Insurance Brokers have also seen perceptions of their brand change through the launch of SEIB Core.

Thanks to innovative marketing using grassroots equestrian influencers, such as Riding with Rhi, Life on the Left Rein and EMD Eventing, the company has engaged a new audience.

Fresh visual identity

It has seen a marked increase in Facebook and Instagram reach and that,combined with the company raising its profile at key industry events such as Your Horse Live, has seen it develop a fresh visual identity.

SEIB is now seen as a versatile and accessible provider which offers flexible products to suit the needs of all horse owners whatever their budget.

“Winning this award is a testament to the hard work and dedication of the entire SEIB team. We’ve listened to our customers and acted on their feedback to deliver a product that really makes a difference. We’re committed to continuing this customer-first approach, ensuring we provide tailored insurance solutions that meet the ever-changing needs of the equestrian community,” said Suzy Middleton, CEO of SEIB Insurance Brokers.

The SEIB Search for a Star Championships will take place at Your Horse Live on Friday 8 November.

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