Animal-loving celebrities have teamed up with Blue Cross to recreate images from their historic archives and celebrate 125 years of the charity. Comedian Bill Bailey, actor and television presenter David Harewood MBE, and Paralympian Lauren Steadman MBE featured in the campaign.
Originally known as ‘Our Dumb Friends League’, Blue Cross was formed in 1897 to help the working horses of London, who were often underfed, struggled to carry heavy loads and became injured on slippery
asphalt roads created for new motor vehicles.
The original photos date from 1938-1959
Today the charity continues to support pets and people through its veterinary, rehoming, pet behaviour, education, and pet bereavement services. Since its formation, the charity estimates that it has positively impacted 38 million lives and it plans to help more than 120,000 pets over the next three years through its services.
“I had a great time transforming into a Pearly King! I love all animals, so having an opportunity to celebrate Blue Cross’ heritage and highlight the support that they have continued to offer to horses, and other animals, since their inception was really special,” said Bill, pictured top. “Congratulations on reaching your 125 milestone Blue Cross, and thank you for all that you do for both pets and people.”
Iain Heaton, Deputy CEO and CFO at Blue Cross, added: “We are delighted to share these recreated historic images with our supporters, beneficiaries, and the British public. Bill, David, Lauren, and our hard-working rehoming team have done a phenomenal job at demonstrating how we have supported both pets and people over the last 125 years, and we can’t wait to see people’s response.
Team members recreate image of kennel maids, who cared for dogs of WWII soldiers
“Since Blue Cross’ formation in 1897, we have been present for both people and pets during key moments in history, and we continue to support them through our veterinary, rehoming and behavioural services to this very day.
“But our job is not done, and we are needed today more than ever. So, as well as celebrating our illustrious heritage, we hope that this campaign helps to drive further awareness and understanding of our cause.”
To learn more about the Blue Cross and its heritage, click here.
